PBS and United Way Launches Start Smart Texas

“Academic success for every child in Texas begins before they ever set foot in the classroom,” said Commissioner Morath. “By providing parents with simple reading preparation tips for their son or daughter, the Start Smart Texas campaign can help build a foundation for success in school and in life.”

Start Smart Texas will provide parents with tips that inspire positive interactions to promote healthy brain development, early literacy and reading skills. The goal for this statewide initiative is to empower parents in their child’s success.


“Parents today are busy, so Start Smart Texas hopes to provide friendly reminders of how we can make any time a learning opportunity – whether at the grocery store or in the car with our children,” said Adrianna Cuellar Rojas, President and CEO of United Ways of Texas. “Parents, schools, communities each play important roles in our children’s development, and together we can set them on a path for success,”


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